Fee Download The Elements of Graphic Design, by Alex W. White
Why must select the trouble one if there is easy? Get the profit by acquiring guide The Elements Of Graphic Design, By Alex W. White below. You will certainly obtain different way making an offer and obtain the book The Elements Of Graphic Design, By Alex W. White As recognized, nowadays. Soft file of the books The Elements Of Graphic Design, By Alex W. White end up being popular with the viewers. Are you among them? And also here, we are supplying you the extra collection of ours, the The Elements Of Graphic Design, By Alex W. White.
The Elements of Graphic Design, by Alex W. White
Fee Download The Elements of Graphic Design, by Alex W. White
When you are hurried of work target date and have no suggestion to obtain motivation, The Elements Of Graphic Design, By Alex W. White publication is one of your remedies to take. Book The Elements Of Graphic Design, By Alex W. White will offer you the ideal source as well as thing to get inspirations. It is not just concerning the jobs for politic company, management, economics, as well as other. Some got tasks making some fiction jobs additionally require inspirations to conquer the job. As just what you require, this The Elements Of Graphic Design, By Alex W. White will most likely be your choice.
The benefits to take for reviewing guides The Elements Of Graphic Design, By Alex W. White are coming to enhance your life high quality. The life quality will certainly not simply about the amount of expertise you will gain. Also you review the fun or entertaining books, it will assist you to have improving life quality. Feeling fun will lead you to do something completely. Additionally, guide The Elements Of Graphic Design, By Alex W. White will give you the session to take as a good reason to do something. You might not be ineffective when reviewing this book The Elements Of Graphic Design, By Alex W. White
Never ever mind if you don't have adequate time to head to guide establishment as well as look for the preferred e-book to read. Nowadays, the on-line book The Elements Of Graphic Design, By Alex W. White is concerning give simplicity of reading routine. You could not should go outdoors to look guide The Elements Of Graphic Design, By Alex W. White Searching and also downloading and install guide qualify The Elements Of Graphic Design, By Alex W. White in this article will offer you much better remedy. Yeah, on-line e-book The Elements Of Graphic Design, By Alex W. White is a kind of digital publication that you could get in the link download offered.
Why should be this on-line publication The Elements Of Graphic Design, By Alex W. White You may not should go somewhere to read guides. You could read this e-book The Elements Of Graphic Design, By Alex W. White every time and also every where you desire. Also it remains in our leisure or sensation tired of the jobs in the workplace, this corrects for you. Get this The Elements Of Graphic Design, By Alex W. White today and also be the quickest individual which finishes reading this e-book The Elements Of Graphic Design, By Alex W. White
This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships.�The Elements of Graphic Design, Second Edition�is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
- Sales Rank: #32100 in Books
- Brand: W.W. Norton & Co
- Published on: 2011-03-15
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 8.10" w x 8.00" l, 2.10 pounds
- Binding: Paperback
- 224 pages
- Used Book in Good Condition
Review
"White sets out key concepts of space, unity, page architecture, and typography for the benefit of other designers, art directors, and students ... A clear introduction; recommended for anyone learning or reviewing graphic design." --Library Journal
“Alex W. White provides one of the clearest and most thoughtful introductions to graphic design that I’ve read. This book is also one of the few to really demystify the idea and use of white space in design—a topic that at once confuses young designers and causes seasoned clients to curl their lips with disdain. Read and learn.”
—Alexander Isley, Lecturer at Yale Graduate School of Art, past President of AIGA NY
�
“The Elements of Graphic Design’s first edition has been one of the most useful books on the details of design and effective visual communication. The second edition is certain become a standard in every design studio library.”—Sharon Werner, founder of Werner Design Werks
�
“An expert educator, Alex W. White has purified the fundamentals of graphic design into a vigorous and all-embracing book. No matter what stage of your design career, this second edition of The Elements of Graphic Design is, or ought to be, required reading.”—Kevin Smith, AIGA awards recipient, Professor at Parsons, The New School for Design
About the Author
, professor of graphic design at the Hartford Art School at the University of Hartford, specializes in publication design. Author of the bestseller
, he lives in New York City.
Excerpt. � Reprinted by permission. All rights reserved.
Chapter 1: Space is emptiness
�
fill up a place, which may be better … when I
have made it empty. – William Shakespeare
(1564–1616), As You Like It
�
Emptiness is an essential aspect of life. It is the unavoidable opposite of fullness, of busyness, of activity. It is the natural and universally present background to everything we see. Emptiness is silence, an open field, a barren room, a blank canvas, an empty page. Emptiness is often taken for granted and thought best used by filling in. It is generally ignored by all but the few who consciously manipulate it to establish contrast, to create drama, or to provide a place of actual or visual rest. It is best used as counterpoint to filled-in space. Composers and architects use it. Painters, photographers, and sculptors use it. And designers use it. The most important step toward sensitizing yourself to using space is first seeing it. Gregg Berryman writes in his Notes on Graphic Design and Visual Communication, “Everyone ‘looks’ at things but very few people ‘see’ effectively. Designers must be able to see. Seeing means a trained super-awareness of visual codes like shape, color, texture, pattern, and contrast. These codes make a language of vision, much as words are building blocks for verbal language.” Being trained to see more critically is best guided by a teacher, but such training relies on exposure to excellent art and design samples.
The figure/ground relationship
The single most overlooked element in visual design is emptiness. The lack of attention it receives explains the abundance of ugly and unread design. (Ugly and unread describe two separate functions of design which occasionally occur at the same time. Ugly refers to an object’s aesthetic qualities, an evaluation of whether we like the object. Unread is infinitely more important, because an unread design is an utter failure. A printed document, regardless of its purpose or attributes, is never intended to be ignored.) Design elements are always viewed in relation to their surroundings. Emptiness in two-dimensional design is called white space and lies behind the type and imagery. But it is more than just the background of a design, for if a design’s background alone were properly constructed, the overall design would immediately double in clarity and usefulness. Thus, when it is used intriguingly, white space becomes foreground. The emptiness becomes a positive shape and the positive and negative areas become intricately linked.
Most helpful customer reviews
13 of 13 people found the following review helpful.
Expansive and Thought Provoking
By Shyela
Considering a degree in graphic design, I recently picked up this book to get a better understanding of the field. With only a quick scan of the titles available on the shelf, "The Elements of Graphic Design" seemed to be the most approachable. I have a studio arts degree, so I was most curious of how the visual language of design compares and contrasts with fine arts. I found "The Elements" not only answered my initial questions, but gave me a good grounding in understanding good design and has changed the way I view design text entirely.
The book is scholarly and thought provoking, yet thoroughly enjoyable; examples are well illustrated; the ideas expansive and far reaching. I think it would be a good text book. Whether I go forward in the field or not, I'm very glad I bought this book, and will return to it again and again for review.
4 of 4 people found the following review helpful.
Do as he says, not as he does.
By Garrett S.
I agree with many of the other reviewers. This is an essential design book and it's ugly as sin to look at.
There is no clear visual hierarchy here and in practice, the author seems to hate the white space that he spends so much of the text (rightfully) exalting. The pages are busy and designers with problems focusing (nearly all of us, right?) are going to find the pages nearly unreadable.
If you can get past the layout though, this is one of the best introductions to graphic design that I have ever read. The content is well written and explained and easy to understand. You can immediately apply it to your work and see your layouts and logos improve immediately. The book is essential.
Buy it for the content and apply that content, the quality of your work will skyrocket.
Overall, if you are a designer, you should absolutely own this book, but maybe look elsewhere for examples to illustrate the principles contained within.
Four stars for content.
Seriously, this layout is bad.
3 of 3 people found the following review helpful.
Excellent design manual - great introduction to the concepts
By T. Wesley
"The Elements of Graphic Design" covers exactly that - all the important elements of graphic design.
Part history, part primer, this book is a great general introduction to the basics of graphic design. The large number of illustrations are accompanied by ample explanation of why those illustrations or pictures were included and what purpose they have in the greater design lexicon.
The author clearly has a firm grasp on typography, space, symmetry (or lack thereof) and pacing and is able to get those things across in a manner that is both technical and accessible. If you've never read any design book, you won't find yourself confused by obscure, unexplained terminology.
You would expect a book about graphic design to be well designed and indeed, this book is well designed. The only gripe I have (hence the 4 stars, not 5) is the chapter that gets into the hardcore history of design, starting with cave paintings and Sumerian cuneiform. This chapter feels cluttered and a little overwhelming, but the amount of information (which is pretty staggering) is at the same time fascinating. As an historian and journalist by trade, this chapter was probably the most interesting to me simply to see the track of graphic design concepts throughout history.
Bottom line: Excellent first design book and a good resource to have on your shelf, even if you're a seasoned expert.
The Elements of Graphic Design, by Alex W. White PDF
The Elements of Graphic Design, by Alex W. White EPub
The Elements of Graphic Design, by Alex W. White Doc
The Elements of Graphic Design, by Alex W. White iBooks
The Elements of Graphic Design, by Alex W. White rtf
The Elements of Graphic Design, by Alex W. White Mobipocket
The Elements of Graphic Design, by Alex W. White Kindle
Tidak ada komentar:
Posting Komentar