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Mr. Product, Vol 2: The Graphic Art of Advertising's Magnificent Mascots 1960-1985, by Warren Dotz
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More Mr. Product! Meet the newest, hippest, grooviest characters of the ’60s, ’70s, and beyond. Introducing Cap’n Crunch, Goofy Grape, Chokey the Smog Dog, and hundreds of well-known and not-so-well-known personalities of the pop art era.
In More Mr. Product, readers meet advertising characters of the 1960s, ’70s, and beyond, completing the story so artfully introduced in Meet Mr. Product. This vibrant, colorful tribute to pop culture treats readers to icons such as Cap’n Crunch, Goofy Grape, and Chokey the Smog Dog, as well as hundreds of rare and little-known characters that surprise even the most avid collectors of advertising ephemera. Citing more than 30 significant historical events and their influence on design, this clever compendium of commercial art profiles the origins of the characters in popular culture. It also offers fascinating insights on the evolution of commercial design. Far-out faces and a host of expertly curated characters fill More Mr. Product’s pages, making this the ultimate trove for designers, illustrators, and pop culture fanatics alike.
- Sales Rank: #723930 in Books
- Published on: 2015-04-14
- Released on: 2015-04-14
- Original language: English
- Number of items: 1
- Dimensions: 6.75" h x 1.10" w x 5.25" l, 2.00 pounds
- Binding: Hardcover
- 272 pages
Review
"Any designer, art director, or fan of advertising history would love these books."
—Ad Pulp
“They’re Grreeat!: The enduring charm of advertising characters”
—The Atlantic
“If you're an illustrator, designer or simply a fan of popular culture, these carefully-curated tomes are well worth checking out.”
—Graphics
“Stunning and profusely illustrated” “Carefully curated and meticulously assembled with an eye toward producing a larger narrative”
—Print
“Two solid visual archives, well-made with sewn binding and spot varnished covers”
—LogoDesignLove
“One of my prized design book purchases”
—Brand New
“These two books are put together with intelligence and flair.” “Beautifully art directed, and filled with delightful, eye-catching images”
—Animation Scoop
“Offering up fascinating tidbits on hundreds of spokes-characters”
—Examiner
“Page after page of colorful, whimsical, deliciously designed ads that have lured consumers to buy their products”
—Boing Boing
About the Author
Warren Dotz is a collector of pop culture ephemera and the author of 11 books on advertising, design, and commercial label art. His commentary has appeared in Advertising Age, Adweek, and the New York Times Magazine. He divides his time between San Francisco and New York City.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Keep these MR. PRODUCT books coming! Love them!
By Rick Goldschmidt
This is a wonderful follow up to the first MEET MR. PRODUCT book! I love every page of this and the quality for the price is unbelievable! I appreciate good books and this is definitely one of them! The graphics are top notch and the information is wonderful too! I hope there is a MR. PRODUCT Volume 3! Also, pick up the NEW hardcover of MEET MR. PRODUCT! You won't be sorry...much improved! Warren Dotz and Masud Husain deserve kudos!
6 of 6 people found the following review helpful.
Must-have Eye-candy for Artists, Animators and Baby Boomers
By Jerry Beck
Mr. Product Volume 2 takes an in-depth look at the advertising mascots from 1960 through 1985. Quisp, Charlie Tuna, Orange Bird, Kool-Aid Man, The Noid, Frankenberry, on and on… I love it!
An 80-page introduction discusses the trends that informed the creation of the characters - Beatniks, Super heroes and Secret Agents - and gives special attention to a variety of super-stars like Goofy Grape, Ronald McDonald and the Tootsie Pop Owl.
This is important stuff! Not only is the range of cartooning styles diverse and fascinating, but it’s just plain fun to thumb through the pages, recalling all these colorful creatures that have influenced our lives.
This book is put together with intelligence and flair. If you are a cartoonist, animator, art director, or just a pop culture junkie like me – these is a must have. Highly recommended!
1 of 1 people found the following review helpful.
TREASURE CHEST OF LOGO HISTORY
By yensid
Get this book and Meet Mr product volume 1. also! IT'S PURE GOLD! You will love them! If ynu are a graphic artist like I am, these two volumes are unbelievable. These compact, 5and a half by 7 inch books are 1 inch thick and heavy. Hundreds of character logos in each individual book alone. If you grew-up in the 60's or 70's, it's like seeing hundreds of old friends and some that you never knew exsisted.
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