Ebook Download Absolut Book: The Absolut Vodka Advertising Story, by Richard W. Lewis
Interested? Obviously, this is why, we mean you to click the web link web page to go to, and after that you can take pleasure in the book Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis downloaded and install up until finished. You can save the soft documents of this Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis in your gizmo. Obviously, you will bring the device almost everywhere, won't you? This is why, every time you have extra time, whenever you could appreciate reading by soft copy publication Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis
Absolut Book: The Absolut Vodka Advertising Story, by Richard W. Lewis
Ebook Download Absolut Book: The Absolut Vodka Advertising Story, by Richard W. Lewis
Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis. Is this your leisure? Just what will you do after that? Having extra or totally free time is very impressive. You could do everything without pressure. Well, we mean you to exempt you few time to read this publication Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis This is a god book to accompany you in this spare time. You will certainly not be so hard to recognize something from this book Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis Much more, it will certainly aid you to obtain far better info and also experience. Even you are having the terrific works, reading this e-book Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis will certainly not include your mind.
This book Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis offers you better of life that can develop the high quality of the life brighter. This Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis is exactly what the people currently require. You are right here and you could be precise as well as sure to get this publication Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis Never ever question to get it also this is simply a publication. You can get this book Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis as one of your compilations. Yet, not the collection to show in your bookshelves. This is a precious publication to be checking out compilation.
Just how is making certain that this Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis will not displayed in your bookshelves? This is a soft data book Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis, so you could download Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis by buying to get the soft file. It will certainly alleviate you to read it whenever you require. When you feel careless to move the printed publication from home to workplace to some area, this soft data will certainly relieve you not to do that. Considering that you could just conserve the information in your computer unit and also device. So, it enables you read it anywhere you have desire to review Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis
Well, when else will certainly you find this possibility to obtain this publication Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis soft file? This is your great chance to be right here and also get this great book Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis Never ever leave this book prior to downloading this soft data of Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis in web link that we give. Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis will really make a great deal to be your best friend in your lonely. It will certainly be the very best partner to improve your operation and leisure activity.
Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads.
The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden.
The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad.
Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world famous glass art.
In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.
- Sales Rank: #965592 in Books
- Brand: Brand: Tuttle Publishing
- Published on: 1996-10-15
- Released on: 1996-10-15
- Original language: English
- Number of items: 1
- Dimensions: 11.50" h x .70" w x 9.00" l, 3.50 pounds
- Binding: Paperback
- 274 pages
- Used Book in Good Condition
From Library Journal
Is it possible to create a worthwhile book about the Absolut Vodka's advertising campaign? Absolutely. TBWA/Chiat Day executive Lewis tells the story of the ad campaign that increased the sale of Absolut Vodka by 14,900% over 15 years. For ad junkies who want all the details, Lewis includes almost 500 Absolut ads along with commentary on how each ad was created and chosen. For example, "Absolut Clarity," which has a magnifying glass over the words "Country of Sweden," was used to emphasize that unlike most imported vodkas Absolut was not made in Russia. This book will have the greatest appeal among those who appreciate the creativity behind the pieces such as "Absolut D.C.," featuring an Absolut bottle wrapped in red tape. A warning: Lewis notes, "Librarians have to guard their magazines from being de-Absoluted." If your library has this problem, buying a book with 500 ads might be a risk. Still, this is highly recommended for libraries with an interest in advertising and marketing.?Emily Engel Moore, "Library Journal"
Copyright 1996 Reed Business Information, Inc.
From Booklist
It's an Absolut-ly unabashed commercial salute to one brand of vodka that has almost single-handedly defined the shape of creative magazine advertising for many years. New York City adman Lewis not only recounts the beginnings of the campaign and the U.S. launch but also documents the story of the long-term business relationship between client and agency. This 15-year saga of bottle as hero shows, first, relatively conservative ads (Absolut joy, Absolut anticipation, Absolut generosity), then segues to the by-now-expected, break-through-the-clutter commercial: the 1987 musical "holiday song" chip, a plastic record, and a packet of flower seeds. Best are the captions and some of the behind-the-scenes footage and prose, such as the fact that wheat was used to attract pigeons to Piazza San Marco to form the shape of a bottle of--what else? Absolut Venice, of course. Barbara Jacobs
Review
"Absolut's advertising is among the most effective, most honored and most imitated in marketing—inspiring some consumers, for instance, to collect the colorful ads like baseball cards—''Absolut Book'' may well appeal to readers beyond the confines of Madison Avenue or martini bars." —the New York Times
Most helpful customer reviews
0 of 0 people found the following review helpful.
Fantastic read. Especially for aspiring ad designers
By robert winn
Fantastic read. Especially for aspiring ad designers. The little details on how this massive campaign became a staple of advertising are fantastic and make for a great read. I've gotten 3 copies now to give to graphic designer friends for gifts, they've all loved this book. It breaks down each design and the process of how that particular ad and concept came to be and how it relates to pop culture or the likes relative to that time period. Very inclusive.
0 of 0 people found the following review helpful.
Best coffee table book!
By Peneloppe
I love Absolut ad's and have always wanted to get one. They are expensive new , so I got an used copy from an amazon seller. It came quickly and I flipped through the book for about 20 min when it arrived 2 days later. I love all the ads and they are all so clever. I might not get some of the modern art ones, but I love the city ones in particular. Anyway, I got this book for my new house and new coffee table book, I think it is one of the best hardcover coffee table book (marketing story book) ever.
3 of 3 people found the following review helpful.
Cheers!!
By Marcy L. Thompson
This is a terrific book, with information about how the wonderful Absolut vodka advertising campaign began. The real strength of the book is the collection of images. In some cases, looking at an entire campaign all together takes something away from the individual ads. This is not the case for these advertisements -- taken together, they are even cooler than they were in their original magazine contexts.
I just hope they will do a second volume when there are enough new ads to justify it.
Absolut Book: The Absolut Vodka Advertising Story, by Richard W. Lewis PDF
Absolut Book: The Absolut Vodka Advertising Story, by Richard W. Lewis EPub
Absolut Book: The Absolut Vodka Advertising Story, by Richard W. Lewis Doc
Absolut Book: The Absolut Vodka Advertising Story, by Richard W. Lewis iBooks
Absolut Book: The Absolut Vodka Advertising Story, by Richard W. Lewis rtf
Absolut Book: The Absolut Vodka Advertising Story, by Richard W. Lewis Mobipocket
Absolut Book: The Absolut Vodka Advertising Story, by Richard W. Lewis Kindle
Tidak ada komentar:
Posting Komentar